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Loss of Control: The Dying Breed of Traditional Marketing
As a marketer I have evolved — I have to say as much as it was out of necessity, it was also out of sheer excitement in figuring out this new media. By the way, when I talk about Traditional...
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No Room for Error: A Cautionary Tale of A Precarious Tweet
I’m a mom as well as a marketer. As much as I’ve learned in this digital space, I have seen enormous opportunities for business as well as the downside impact of social media from both a brand and...
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The Future of the Internet is Anonymous
Right now we’re in a world that sees transparency as the new form of integrity. Right now we’re in a world that understands that reputation is everything. Loyalty is somewhat fleeting as consumers,...
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Privacy is Killing the Communication Evolution
In an era that has seen some massive shifts in how people communicate with one another; where brands have to learn how to unsell, and instead, forge a deeper understanding with their customers; it has...
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Being a Start-up Mom: An Introspection
As I write this, it is early on a Saturday morning. Trying to find some quiet time before the family rises, I retreat to the dining table, riddled with the incessant flow of paper work – yes, work...
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Case Study: @ToscaReno and the Sustaining Power of Community
I’ve had the immense pleasure of working with Tosca Reno in the past few months. I remember being approached by Deb Von Sychowski and Kim Phillips, Co-founders of Patch Design, design agency for Tosca...
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The Customer is NOT Always Right!
Everyone at some time or another has worked on the service side of the business – trying to manage the client’s expectations while, many times, acquiescing to their demands, just to make them happy....
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10 Things Marketers Need to Know to Remain Relevant
It’s clear that marketing has drastically changed in the last decade. The rise of digital, accompanied by its ever-evolving technologies in mobile and advertising will build a perpetual environment of...
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Getting Too Personal on Facebook: Where Context Meets Creepy
I was intrigued when I happened to see Dan Sullivan’s post on Facebook. Dan is the Founder of Crowdly, a platform I call the anti-Facebook on Facebook. It’s premise is to encourage brands to identify...
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Will The #FutureOfBusiness Radically Change Everything As We Know It?
I had the pleasure of taking part in GoToMeeting in Canada’s #FutureOfWork debate on Twitter this past week. It brought together business and technology discussing emerging trends with respect to...
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The #FutureOfBusiness Is Social: Adapt Or Die
I spoke to someone the other day, who, like me, was trying to sell nascent technology/solutions to businesses who, largely, were less inclined to buy, let alone, understand these new...
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The #FutureOfBusiness: Employees Will Rule
This is the final in a series about the #FutureOfBusiness that highlights the impending shift in organizational change. In my first post, Will The #FutureOfBusiness Radically Change Everything As We...
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The Startup Journey: My Lessons
This time of year brings with it a lot of introspection; emotions are heightened and people become much more sensitized to their environment and the people that surround them. Everyday my newsfeed...
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Trying to Control Chaos: Harnessing The Power of Big Data
I was recently asked a question that I had never been asked: “Could we provide the raw data results from Big Data into a usable format so that it could be analyzed and validated using traditional...
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EVOLVE: Marketing As We Know It Is Doomed!
This has been happening for a while and whether Marketers choose to see the change that’s developing within the landscape, they need to realize that this “seismic shift”, as my co-author Daniel Newman...
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Is the Financial Industry Poised for Market Disruption?
There was a time when you signed up for a new bank account (perhaps when you were as young as 15) at your local bank, and the expectation was this was a place you’d hang your hat and stay awhile....
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Do You Really Know the Value of Relationships?
Author information Hessie Jones CEO at ArCompany, and a seasoned digital strategist having held management positions for top Ad Agencies including Ogilvy, Rapp Collins, and Aegis Media. She also has...
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Human Data and the Quest to Deliver Experience
Author information Hessie Jones CEO at ArCompany, and a seasoned digital strategist having held management positions for top Ad Agencies including Ogilvy, Rapp Collins, and Aegis Media. She also has...
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